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Marketing Chinese canned soup in Hong Kong and Vancouver.

by Lee Cheung-lun, Catus, So Wai-piu, Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / CHAPTER / Chapter I. --- BACKGROUND AND STATEMENT OF THE PROBLEM --- p.1 / Motivation For This Study --- p.1 / Study Objectives --- p.2 / What Is Chinese Soup? --- p.3 / What Kind Of Chinese Soup To Prepare --- p.5 / Research Output --- p.7 / Hong Kong Canned Soup Market --- p.8 / Vancouver --- p.11 / Canada: An Introduction --- p.11 / British Columbia --- p.12 / Demographics Of Chinese In Vancouver --- p.13 / Lifestyles Of Chinese In Vancouver --- p.16 / The Chinese Diet --- p.18 / Food Availability In Vancouver --- p.18 / Chapter II. --- LITERATURE REVIEW --- p.22 / The Role Of Soup In The Chinese Family Meal --- p.22 / Traditional Chinese Food Concepts --- p.23 / Cold-Hot Classification --- p.24 / All Foods Are Medicinal --- p.24 / Body Base --- p.25 / The Principles Of Soup Preparation And The Importance of Soup To Hong Kong People --- p.26 / Acceptance Of Traditional Food Concepts In Overseas Chinese Communities --- p.27 / Bibliography --- p.30 / Chapter III. --- METHODOLOGY --- p.31 / Chapter IV. --- SURVEY FINDINGS --- p.34 / Demographics --- p.34 / Survey Findings : Hong Kong --- p.37 / Summary Of Findings : Hong Kong --- p.64 / Survey Findings : Vancouver --- p.66 / Summary Of Findings : Vancouver --- p.92 / Comparison Of Findings In Hong Kong And Vancouver --- p.94 / Chapter V. --- RECOMMENDATIONS --- p.96 / Hong Kong And Vancouver --- p.96 / Product --- p.98 / Price --- p.99 / Place --- p.100 / Packaging --- p.101 / Promotion --- p.101 / Advertising --- p.103 / APPENDIX --- p.105

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318685
Date January 1991
ContributorsLee, Cheung-lun., So, Wai-piu., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText
Formatprint, vi, 106 leaves ; 30 cm.
CoverageBritish Columbia, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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