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Taiwan Chemical SME¡¦s Growth Strategy in China Market (Unsaturated Polyester Resin Company A/B as Research Cases)

This research explores the growth strategy of Taiwan chemical SMEs in China market. In 2003, China has surpassed USA as the largest FDI receiving country while the trade across the Taiwan Strait for the same year , estimated by Taiwan Mainland Affairs Council, had climbed to USD 46.3 billion , around 24% growth vs. 2002. It will be valuable to explore how Taiwan chemical SMEs, the most active participants in the international business, shape their growth strategy with the constraint of resource scarcity.
The resources-based view suggests that a firm¡¦s unique resources and capabilities provide the basis for a strategy. The research selects two case companies in Unsaturated Polyester Resin (UPR) industry to identify the resources relative to the shaping of the growth strategy. Furthermore, it also explores the relationship between the internal resources of the case company and its choice of growth strategy. We thus develop four prepositions to facilitate the discussion. We conducted in-depth interviews with the two case companies to reach the following conclusions. They are summarized as follows:
- A SME with more manager controlled ownership structure tends to more aggressively pursue the growth.
- A SME with pursuing more R&D investment will be more committed to growth.
- Human Resources in SMEs are not a dominating role in pursuing a growth strategy.
- Top managements¡¦ perception of the external environment reflects their personal experiences

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830104-124131
Date30 August 2004
CreatorsChuang, Chiu
ContributorsJason H. Huang, Ming-rea Kao, Chang-yung Liu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830104-124131
Rightsnot_available, Copyright information available at source archive

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