The aim of this diploma thesis is to determine the strengths and weaknesses of the Škoda brand and current company marketing strategy in the Chinese market. Leading to description and analysis of what is behind the recent success on the Chinese market and what factors could cause its future further triumph or possible breakdown in China.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199012 |
| Date | January 2012 |
| Creators | Lai, Minh Tú |
| Contributors | Stuchlíková, Zuzana, Šaroch, Stanislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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