This diploma thesis aims at comparing strategies of French car manufacturers Renault and PSA Peugeot Citroën on international markets. The first chapter is focused on unveiling the particularities of different markets with paying special attention to distinguishing traditional automotive centres from emerging economies. The second part of the thesis presents Renault and its activities on international markets. Renault's activities are more profoundly studied through analysis of production (geographic distribution and its evolution, methods of entering new markets) and sales. The same structure is applied to the third chapter concerning PSA Peugeot Citroën. The author comes to a conclusion that even though France and Europe remain the main markets for both car makers their importance declines to the benefit of developing countries. Moreover, it was found out that both car manufacturers are entering new markets via cooperation with other car makers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162266 |
| Date | January 2012 |
| Creators | Snížek, Martin |
| Contributors | Machková, Hana, Malý, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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