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Uplatnění marketingu v řízení firem / Application of Marketing in Business Management

The subject of the submitted thesis "Application of marketing in management of companies" is an analysis of the current market situation where the company ABC operates and on the basis of this analysis to create a marketing plan. The theoretical part is devoted to defining the concepts of specialized literature, mainly focusing on the process of creating a marketing plan. The following section is devoted to, based on lessons learned from the theory itself, actual analysis and designing a marketing plan for the company ABC.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225035
Date January 2015
CreatorsKristiánová, Nikol
ContributorsOndrušová, Denisa, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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