The Diploma thesis concerns itself with service quality issues connected with new car sales. The aim of the Diploma thesis is an evaluation of the current quality of new car sales at car showrooms and customer satisfaction with purchase of a new car linked with it. The practical part of the Diploma thesis is divided into two major sections. A marketing research concerning customer satisfaction with purchase of a new car represents the first section. The second section is focused on the quality of car showrooms in the Czech Republic considering the chosen brands. This particular analysis is carried out by the form of mystery shopping. The main criteria are composed to illustrate the quality, which a customer observes on the first sight as well as influence him whether to buy a car or not.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201703 |
| Date | January 2015 |
| Creators | Murín, Martin |
| Contributors | Plášková, Alena, Mejdrech, Vlastimil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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