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Marketingový mix prodejce a servisu automobilů Alcor Motors, s.r.o. / Marketing Mix of the Car Dealer and Service Station Alcor Motors, s.r.o.

The thesis is focused on the suggestion of using suitable tools of marketing mix for the car dealer and service Alcor Motors, s.r.o. It specifies concepts needed for understanding this issue. It analyzes recent situation on the market and in the surrounding of an organization. It evaluates an actual condition of Alcor Motors and present usage of marketing tools. Suggestions are also analyzed from the financial point of view.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224953
Date January 2015
CreatorsPristachová, Lívia
ContributorsBožik, Michal, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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