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Uvedení nového modelu automobilu na trh / New vehicle model generation market launch

This thesis deals with market launch of new model generation of Hyundai Tucson on Czech market. Suggestions a recommendations for new model launch are supported by detailed analysis based on intern sources and secondary data, which are divided to several following parts: Czech automotive market analysis, analysis of Sport Utility Vehicles, consumer insight analysis of previous model generation, introduction of new generation and its key features, competitors overview and comparison with them, marketing communication of Hyundai carmaker, previous model generation and its competitors and positioning. Conclusion and target of this thesis are proposals and recommendations to new model generation launch focused on product, target group, competitors and communication.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193215
Date January 2014
CreatorsMentlík, Tomáš
ContributorsVávra, Oldřich, Trešl, Marek
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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