This master thesis aims to create a business plan for a fictitious company named Car 4 All which will provide car sharing services in Olomouc. Thesis includes four main parts - introduction, theoretical part, application part and conclusion. The theoretical part mainly describes the structure and procedure for writing a business plan and then focuses on corporate strategy. The practical part is already applying the methods and procedures described on the company. In this section was also made basic market research, competition analysis through Porter's five forces model. The key outcomes for the conclusion provides especially financial analysis and financial statements (e.g. balance sheet, profit and loss statement etc.). This master thesis also serves as my personal basis in case I will actually implemented this business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193561 |
| Date | January 2014 |
| Creators | Polách, Petr |
| Contributors | Dvořák, Jiří, Řepová, Helena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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