This thesis is focused on marketing of the state castles and chateaus. The fact, that they are considered as a cultural heritage which must be preserved for the future generations, gives marketing of the castles and chateaus unique characteristics. The aim of this thesis is to determine marketing recommendations for the state castles and chateaus and another historical buildings within the Czech Republic, resulting from the expert interviews with the castellans and other personnel of the Czech castles and chateaus and from the research of available Czech and foreign literature.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162677 |
| Date | January 2012 |
| Creators | Borská, Kateřina |
| Contributors | Karlíček, Miroslav, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0229 seconds