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Category Management v obchodním řetězci / Category Management in a Retail Chain

This master thesis characterizes a process of the Category Management and its benefits. Furthermore, it describes the use of the Category Management in a selected retail chain and a process of creating Category Business Plans. The master thesis ends by an application of the Category Management and Category Business Plans theory on an illustrative case of a Beer Business Plan.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72245
Date January 2010
CreatorsFritsch, Martin
ContributorsCimler, Petr, Šípek, Ladislav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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