Recently, the reputations of celebrities have been scrutinized. Reputation management was a concept thought to be beneficial for celebrities. Image restoration theory has been a concept formulated for use by individuals; therefore it was used for this study. This study is one of the first to review the theory's use in public relations, and its influence on celebrity status.Celebrity R. Kelly was the subject because he was involved in legal scandal. The objective was to determine if Mr. Kelly's publicist utilized image restoration theory as the basis for constructing response statements.A case study approach was utilized to provide an understanding of how this strategic plan might salvage reputations. The researcher reviewed documents and interviewed persons who had knowledge of the R. Kelly crisis. This study found use of elements of image restoration theory in this case as a form of reputation management, thereby confirming the usefulness of it as a cogent public relations tactic. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/187723 |
| Date | January 2004 |
| Creators | McDonald, Margrett A. |
| Contributors | Pritchard, Robert S. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iii, 59, [7] leaves ; 28 cm. |
| Source | Virtual Press |
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