This diploma thesis deals with quality brand issue focused on the used cars market -- "Pečeť jakosti". During the creation has been done analysis of this brand in order to take a closer look on it and on the range of it's effectiveness on the czech market. For this purpose has been used questionnaires on the customers'side and on the car sellers'side either. From this results has been afterwards concluded recommendations in order to raise awareness of "Pečeť jakosti". Also, for comparison, has been shortly dealt with used cars certification on a different than czech market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75858 |
| Date | January 2010 |
| Creators | Zika, Vladimír |
| Contributors | Kořánová, Helena, Hůlová, Marie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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