Title: Marketing research on perception of brands of traditional participants of football Champions League Objectives: The objective of the thesis is a description of problems associated with the concept of brand and based on the collected data to make a marketing research of respondents' awareness of brand of selected football clubs taking regular part in Champions League. Methods: The research is making by a questionnaire economization focused on brand awareness and its specific features. In connection with the acquisition of the primary data was used method by online survey. To collect and storage data was used internet application Google Docs. Results: Results of the research showed that awareness of selected football clubs in Czech sports spectators is at a very good level. Furthermore, respondents expressed their opinions, knowledge and attitudes to individual characteristics of the brand of football clubs. Keywords: Brand, brand awareness. Champions League, marketing research, questionnaire
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:307497 |
| Date | January 2012 |
| Creators | Mizera, Lukáš |
| Contributors | Čáslavová, Eva, Voráček, Josef |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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