This thesis defends a hypothesis of transition towards sustainable development through the use of management and marketing tools within free market conditions. The main idea is the use of changing consumer preferences in favour of nature friendly products as a business opportunity.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11688 |
| Date | January 2009 |
| Creators | Hon, Kryštof |
| Contributors | Taušer, Josef, Bajer, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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