by Wong Chun-Ming. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / CHAPTER / INTRODUCTION --- p.1 / Scope of study --- p.2 / Research Objectives --- p.3 / Methodology --- p.4 / LITERATURE REVIEW --- p.6 / MACRO-ENVIRONMENT --- p.10 / DISTRIBUTION SYSTEMS IN CHINA --- p.14 / TRADITIONAL DISTRIBUTION SYSTEM IN CHINA --- p.14 / The Pre-reform Structure: - The Three Tier system --- p.14 / Reform of Distribution System --- p.15 / The Reform of Wholesale System --- p.15 / Phase I: Abolition of State Monopoly --- p.15 / Phase II: Reforms in Pricing and Distribution --- p.16 / Phase III: Multi-ownership Type --- p.15 / The Reform of Retail System --- p.19 / Recent Development in Retail System --- p.20 / Problems of Traditional Distribution System --- p.22 / NEWLY DEVELOPED DISTRIBUTION CHANNELS --- p.25 / Direct Outlets --- p.25 / Direct Marketing in China --- p.25 / Foreign Agents Operating in China --- p.26 / SELECTION OF A DISTRIBUTOR --- p.27 / Types of Distributors in China --- p.27 / Where to Find a Distributor --- p.29 / Evaluating Potential Distributors --- p.30 / CASE STUDIES --- p.33 / Tobacco Manufacturer --- p.33 / Beverage Manufacturer --- p.37 / Watches Manufacturer --- p.40 / THE EXPERIENCE OF CASE STUDIES --- p.44 / CONCLUSIONS --- p.49 / BIBLIOGRAPHY --- p.52
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322135 |
| Date | January 1998 |
| Contributors | Wong, Chun-Ming., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, iii, 53 leaves : ill. ; 30 cm. |
| Coverage | China, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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