"Role of the media in decision-making about charity to help the needy" This thesis deals with the role of media in decision-making of an individual relating to charitable activities in the Czech society. The theoretical part turns attention to both basic topics, ie, the media and charity. The part concerning the media tries to show the linkage and interaction of media, as means of communication, and society, as the object of their action and influence. It deals with means of communication and subsequent transformation of the society. The thesis does not forget to mention responsibility of the media and the related ethics of media. The part relating to the charity presents output data from realized research on the charity work in the Czech Republic, information on donations and on credibility of organizations providing assistance to the needy. Conclusion of the theoretical part focuses on cooperation of the media and charitable organizations in organizing the most significant charitable events. The practical part is devoted to the survey of public opinion itself through a questionnaire survey. In this investigation, the focus is on whether a person contributes to charity, and what the main impetus for a donation is. The thesis confirms the hypothesis that the media play an important role in...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:341529 |
| Date | January 2014 |
| Creators | Slabionová, Jozefína |
| Contributors | Smékal, Vladimír, Sládek, Karel |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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