This master’s thesis focuses on strategic and crisis management. It analyses a current market position through particular methods and defines the causes of the current crisis in a particular company. Based on an analysis of past development it proposes a comprehensive set of corrective measures.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222922 |
| Date | January 2011 |
| Creators | Horáková, Veronika |
| Contributors | Janoušek, Václav, Doskočil, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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