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Návrh podnikatelského plánu pro rozvoj podniku / Proposal of Business Plan for Company Development

The diploma thesis focuses on the integration innovative technologies and mobile applications to use for zoo parks in Czech Republic. It analyzes current status of parks, gardens and visitors potential and readiness to use modern technology and level of benefit from acquisition of the Mobile guide as a tool to promote attendance and marketability of the additional services and products. It contains a proposal for selection of appropriate content and service supplier. With these parameters has project to help to increase of zoo attendance, but also increase economic profit on operated additional services and other projects.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223204
Date January 2011
CreatorsMolík, Petr
ContributorsMandelík,, Petr, Koráb, Vojtěch
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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