A common belief is that the larger the variety of options, the better. However, humans have a limited cognitive capacity, which can lead to people experiencing choice overload (Iyengar and Lepper, 2000). Limiting the number of options to reduce choice overload is not a feasible solution. While there have been studies in regards to minimising choice overload with a help of recommender systems, aspects of how the choice set is presented in the user interface received little attention. This study aimed to investigate three commonly used user interfaces (UI); a single-list, a grid and a multi-list. An online experiment was conducted to answer the research questions. Results from this study imply that the single-list UI performed the worst across chosen measures, and was most likely to cause choice overload among participants. Multi-list and grid UI reported better performance and were less likely to cause choice overload among participants.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-57535 |
| Date | January 2022 |
| Creators | Sedkowska, Justyna, Chouhan, Mihir |
| Publisher | Jönköping University, JTH, Avdelningen för datateknik och informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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