Choice-Based Conjoint (CBC) models are often used for pricing decisions, especially when scanner data models cannot be applied. Up to date, it is unclear how Choice-Based Conjoint (CBC) models perform in terms of forecasting real-world shop data. In this contribution, we measure the performance of a Latent Class CBC model not by means of an experimental hold-out sample but via aggregate scanner data. We find that the CBC model does not accurately predict real-world market shares, thus leading to wrong pricing decisions. In order to improve its forecasting performance, we propose a correction scheme based on scanner data. Our empirical analysis shows that the hybrid method improves the performance measures considerably. (author's abstract) / Series: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:epub-wu-01_1eb |
| Date | January 2001 |
| Creators | Natter, Martin, Feurstein, Markus |
| Publisher | SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Working Paper, NonPeerReviewed |
| Format | application/pdf |
| Relation | http://epub.wu.ac.at/880/ |
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