The Diploma thesis evaluates food preferences and eating habits among young people between 20-30 years from Slovakia and Spain. It looks at the factors that influence the consumer behaviour, eating habits and how the consumers behave during their purchase in two different countries. The Diploma thesis brings the results from the research obtained from the questionnaire survey conducted in April 2016. The results obtained from the research are formulated into recommendations for economic subjects that deal with food marketing to fulfil the deficit in the mean of healthy food.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431511 |
Date | January 2017 |
Creators | Kališová, Lenka |
Source Sets | Czech ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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