Kavoň, F. Consumer behavior when choosing a place for grocery shopping in Brno. Brno, 2019. Master thesis. Mendel university in Brno, Faculty of Business and Economics. The main subject of the thesis is the analysis of consumer behavior. The selected market for consumer behavior observation is the grocery market in Brno. The research uses two research methods, which include questionnaire, and focus groups. The result of this thesis is a proposal of marketing recommendations leading to sales promotion for entities operating in the selected market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429822 |
| Date | January 2019 |
| Creators | Kavoň, Filip |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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