Král, J. Consumers behaviour on the coffee market. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with consumer behaviour on the coffee market. The thesis summarizes the development, status and trends on the market for recent years and deals with factors affecting consumer behaviour on the coffee market. The thesis results in the market segmentation and recommendations forming for both sellers and buyers on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429148 |
| Date | January 2019 |
| Creators | Král, Jakub |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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