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Previous issue date: 2015-03-16 / The present work has as objective to comprehend fans appropriations and reframing (Jenkins, Hills, Jenson) of the character Cthulhu, Howard Phillips Lovecraft s creation, in the context of cyberculture (L?vy, Manovich, Castells, Santaella). Lovecraft, born in Providence, United States, lived between 1890 and 1937, and wrote short stories and poems on the fantastic genre of literature. His creations survived time, being modified and reinterpreted in different entertainment spheres and, in cyberculture, appropriated by fans in large scale around the world. By the analysis of posts and conversations in the page Cthulhu , on Facebook, it was objectified to comprehend who is the fans Cthulhu. In addition, it was aimed to investigate what would the differences be between these reframings and Lovecraft s short story, The Call of Cthulhu , in a context where the new media and the Social Network Websites amplify and facilitate content s production methods and its propagation among the fandom. The methodologies chosen were the documental analysis and the conversation analysis in social media, being done together and later on related with the theoretical approaches chosen. Through the research, the character, before a terrible and irrational monster, gained from the fans personality, human traits, merged with memes and transcended its purpose beyond the original short story destroying humanity -, becoming a socializing creature. / O presente trabalho tem por objetivo compreender as apropria??es e ressignifica??es de f?s (Jenkins, Hills, Jenson) acerca do personagem Cthulhu, cria??o de Howard Phillips Lovecraft, no contexto da cibercultura (L?vy, Manovich, Castells, Santaella). Lovecraft, nascido em Providence, Estados Unidos, viveu entre 1890 e 1937, e escreveu contos e poemas do g?nero da literatura fant?stica. Suas cria??es sobreviveram ao tempo, sendo modificadas e reinterpretadas em diversas esferas do entretenimento e, na cibercultura, apropriadas pelos f?s em grande escala ao redor do mundo. Por meio da an?lise de postagens e conversa??es dentro da p?gina Cthulhu, no Facebook, objetivou-se compreender quem ? o Cthulhu dos f?s. Tamb?m, desejou-se investigar quais seriam as diferen?as entre essas ressignifica??es para o conto de Lovecraft, O Chamado de Cthulhu, em um contexto onde as novas m?dias e os Sites de Redes Sociais amplificam e facilitam as formas de produ??o e difus?o de conte?do entre o fandom. As metodologias escolhidas foram a an?lise documental e a an?lise de conversa??o em redes sociais, sendo realizadas em conjunto e relacionadas posteriormente com os aportes te?ricos escolhidos. Por meio da pesquisa constatou-se que o personagem, antes um monstro tem?vel e irracional, ganhou dos f?s personalidade, tra?os humanos, fundiu-se a memes e transcendeu seu prop?sito al?m do conto original o de destruir a humanidade -, tornando-se uma criatura socializante.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4606 |
| Date | 16 March 2015 |
| Creators | Kurtz, Gabriela Birnfeld |
| Contributors | Gutfreind, Cristiane Freitas |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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