Thesis is dedicated to characteristics of marketing and communication mix, to analysis and evaluation of marketing and communication tools and processes of Czech branch of Philip Morris company and to possible advices. Thesis is divided into three parts. The first part is a theoretical one, dedicated to general marketing definitions. The second one deals with the specific of tobacco market and with extend and impacts of existing regulation. The last one describe the company this thesis is dedicated to, its tools and processes and also include the evaluation and some advices to improvement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:82043 |
| Date | January 2010 |
| Creators | Charopkin, Aliaksandr |
| Contributors | Král, Petr, Jurek, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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