In my thesis I dealt with usage classification trees in market analysis, whereas I focused on area providing mobile services. The aim of my work was, by use of progressive methodology CART (classification and regression trees), to identify important factors biasing consumer behavior. On the basis of this questionnaire inquiry I have came the opinion, that consumers purchase mobile phone services base on their net monthly income, age, occupation, services required and whether they use the mobile service for personal or business purposes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48895 |
| Date | January 2008 |
| Creators | PROKOPOVÁ, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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