This thesis is focused on the phenomenon of corporate social responsibility (CSR). Opening parts of the work are devoted to the concept in general and its evolution in the context of other theories investigating the issue of responsibility in business as well. The part the work describes recommendations for the implementation process of the CSR concept into an organizational strategy. Following chapters are based on the stakeholder theory and a related specification of the CSR content within three thematic spheres - economic, social and environmental. A part of the work describes opportunities of CSR in a field of a human resources management. The last chapter describes utilization of CSR in the human resource management in the particular company. The chapter also contains recommendations based on the concept of CSR in order to bring positive effects to the company and employees, who are an important group of stakeholders. Key words: Corporate social responsibility, stakeholder theory, ethics, work-life balance, diversity management, working conditions, welfare service, outplacement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:304197 |
| Date | January 2012 |
| Creators | Balková, Anna |
| Contributors | Tureckiová, Michaela, Reichel, Jiří |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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