The purpose of the diploma thesis is to introduce Inovum, o.p.s. - agency that offers professional couching to entrepreneurs and start-ups with the innovative idea and through that indirectly supports competitiveness of the Czech economy. Within the thesis, the innovation ecosystem of the Czech Republic is analyzed. In addition, marketing analysis and marketing plan for Inovum, o.p.s. is devised. The main goal is to propose a marketing plan for the agency which is in line with the real situation on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113807 |
| Date | January 2011 |
| Creators | Krupa, Stanislav |
| Contributors | Jaklová, Martina L., Petrusek, Tomas |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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