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Previous issue date: 2009-06-09 / This study has had as objective, the identification of the main factors responsible for the loss of competitiveness in the Brazilian?s printing and coated industry. Coated wood free. For this identification was applied a strategy of data evaluation through structured interviews with four professionals with experience in the Paper Sector. It was used information issued in articles, magazines, dissertations, newspapers and on top of that primary and secondary data from the Pulp and Paper Sector were used, specifically the coated wood free for printing segment. The study had as assumption that there was loss of competitiveness in the Brazilian market, and the main factor responsible for this loss could be attributed to a systemic factor, the exchange rate. There was an increase of importation and reduction of exportation in the period of the study. The main factors identified in the interviews in sequence of importance and according to the interviewers were; exchange rate, the illegal usage of duty free operation during the importation and the lack of update the industrial equipments in the Brazilian Mills The currency, as a main factor of competitiveness loss for the Coated paper sector and it was confirmed through the evaluation of secondary figures of importation grow and exportation reduction in the period of 2003 till 2008. Other factor, the illegal usage of duty free operation during the importation, was based only in the perception of the interviewers; there were no dada available due to the subjectivity of this topic. The third factor, the lack of update the industrial equipments in the Brazilian Mills appointed during the interviews. It could be confirmed in the analyze of the world?s fastest paper machines and more competitive in the world in comparison with Brazilian?s paper machines which speed are very far from the more competitive machines in the world. The Brazil is not even mentioned in this article of machines caparison. When the factors that determine the competitiveness of printing coated papers are analyzed in group, the conclusion is that Brazil is not competitive in this segment due to several business factors. The currency that is a systemic factor and appears in the periods of currency valuation works in the process of exposure of the low competitiveness already existent. / Este trabalho teve como objetivo identificar os principais fatores que levaram a ind?stria brasileira de papel de imprimir revestido, o Couch?, ? perda de competitividade. Para identifica??o desses fatores foi aplicada a estrat?gia de an?lise de dados atrav?s da realiza??o de entrevista estruturada com quatro profissionais experientes ligados ao setor de pap?is, informa??es publicadas em artigos, revistas, teses e disserta??es, alem dos dados prim?rios e secund?rios do setor de celulose e papel, especificamente os do segmento do papel de imprimir revestidos ? o Couch?. Dentro deste objetivo foi adotada a suposi??o de que houve perda de competitividade no mercado brasileiro, e que um dos principais fatores da perda desta competitividade poderia ser atribu?do a um fator sist?mico, o cambio, havendo aumento das importa??es e redu??o das exporta??es no per?odo estudado. Os principais fatores identificados nas entrevistas, por ordem de import?ncia e segundo os entrevistados, foram: o cambio, a pr?tica desleal de isen??o tribut?ria e a falta de atualiza??o do parque industrial brasileiro. O cambio, como principal fator de perda de competitividade do setor de pap?is revestidos, pode ser corroborado atrav?s da an?lise dos dados secund?rios de importa??o crescente e exporta??o declinante no per?odo analisado de 2003 a 2008. O outro fator de pr?tica desleal da isen??o tribut?ria ficou apenas na percep??o dos entrevistados, n?o havendo dados dispon?veis para sua avalia??o pelo pr?prio grau de subjetividade deste tema. O terceiro fator de perda de competitividade apontado nas entrevistas foi a falta de atualiza??o do parque industrial brasileiro. Isto pode ser confirmado pela an?lise dos dados das m?quinas de papel mais velozes e competitivas do mundo em compara??o com as do Brasil, cujas velocidades est?o muito aqu?m das mais competitivas do mundo. O Brasil n?o ? sequer citado no artigo comparativo. Quando os fatores determinantes da competitividade dos pap?is de imprimir revestidos s?o analisados em conjunto, observa-se que o Brasil n?o ? competitivo neste segmento devido a diversos fatores empresarias. Quando a quest?o cambial, que ? um fator sist?mico, aparece em per?odos de valoriza??o cambial, este somente exp?e e agrava mais ainda esta baixa competitividade existente.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/1010 |
| Date | 09 June 2009 |
| Creators | VILELA, Antonio Carlos |
| Contributors | Oliveira, Alberto de |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Programa de P?s-Gradua??o em Gest?o e Estrat?gia, UFRRJ, Brasil, Instituto de Ci?ncias Humanas e Sociais |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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