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Age Differences in the Subjective Valuation of Technology

Drawing from the decision-making literature, the framing and cross-modal discounting paradigms were used to investigate the effect of age on the subjective valuation of technology. Using the framing paradigm to covertly measure age differences in relative subjective valuation, it was hypothesized that older adults would undervalue technology relative to younger adults and when compared to non-technology-related rewards. Through the use of the cross-modal discounting paradigm, it was also hypothesized that older adults would display a larger perceived attribute difference between technology and non-technology-related rewards when compared to younger adults. Three experiments were conducted utilizing both online and in-lab samples. Analysis of the framing items revealed few age differences in risky choice preferences across the scenario modalities. Gift cards for technology or non-technology-related items were not found to be subjectively valued differently between age groups, or differently from unallocated money within age groups. Analysis of the cross-modal discounting items revealed a subset of individuals, evenly distributed across age groups, which perceived a large attribute difference between the gift cards, showing a preference for the non-technology-related reward. These outwardly contradictory results and implications for older adults and technology adoption are discussed. / A Dissertation submitted to the Department of Psychology in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Spring Semester 2016. / April 28, 2016. / Aging, Decision-making, Technology Acceptance / Includes bibliographical references. / Neil Charness, Professor Directing Dissertation; R. Mark Isaac, University Representative; Walter Boot, Committee Member; Colleen Kelley, Committee Member; Natalie Sachs-Ericsson, Committee Member.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_366431
ContributorsBest, Ryan M. (authoraut), Charness, Neil (professor directing dissertation), Isaac, R. Mark (Robert Mark), 1954- (university representative), Boot, Walter Richard (committee member), Kelley, Colleen M. (committee member), Sachs-Ericsson, Natalie J. (committee member), Florida State University (degree granting institution), College of Arts and Sciences (degree granting college), Department of Psychology (degree granting department)
PublisherFlorida State University, Florida State University
Source SetsFlorida State University
LanguageEnglish, English
Detected LanguageEnglish
TypeText, text
Format1 online resource (110 pages), computer, application/pdf
RightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them.

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