Esta tesis se desarrolla con el fin de proponer un diseño de Plan de Marketing para la empresa Opticentro Medical SAC., que en la actualidad desea incrementar las ventas
En un mercado cada vez más competitivo es importante que las empresas manejen todas
las variables del negocio, de ahí la gran importancia de exponer las ventajas que genera el
diseño de un Plan de Marketing.
This thesis is developed in order to propose a Marketing Plan design for the
company Opticentro Medical SAC., which currently wants to increase sales
In an increasingly competitive market it is important that companies manage all
the business variables, hence the great importance of exposing the advantages generated by the Design of a Marketing Plan.
| Identifer | oai:union.ndltd.org:PERUURP/oai:cybertesis.urp.edu.pe:urp/1457 |
| Date | January 2018 |
| Creators | Lengua Paredes, Rolando Raúl |
| Contributors | Cavani Grau, Carlos Manuel, Zorrilla, Gustavo |
| Publisher | Universidad Ricardo Palma |
| Source Sets | Universidad Ricardo Palma (URP) |
| Language | Spanish |
| Detected Language | Spanish |
| Type | info:eu-repo/semantics/bachelorThesis |
| Source | Repositorio de Tesis - URP, Repositorio de Tesis - URP |
| Rights | https://creativecommons.org/licenses/by-nc/3.0/, info:eu-repo/semantics/openAccess |
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