by Au-Yeung Kiu-Wai, Dai Lu Yan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaf 58). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Background --- p.1 / Definition of Mobile Commerce --- p.2 / Chapter II --- MOBILE COMMERCE MODELS --- p.3 / Chapter III --- MARKET POTENTIAL IN CHINA --- p.8 / Critical Factors in Market Development --- p.8 / Market Potential in China --- p.9 / Chapter IV --- Methodology --- p.16 / Chapter V --- Finding and Analysis --- p.18 / Descriptive Analysis --- p.18 / Correlation and Regression Test --- p.23 / Demography of Interviewees --- p.24 / Chapter VI --- Recommendations --- p.28 / Five Forces Analysis --- p.28 / Strategies for M-commerce --- p.32 / Chapter VII --- Limitation --- p.40 / Chapter VIII --- Conclusion --- p.41 / APPENDIX l-Table --- p.43 / APPENDIX 2- Questionnaire --- p.52 / BIBLIOGRAPHY --- p.58
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323336 |
| Date | January 2001 |
| Contributors | Au-Yeung, Kiu-Wai., Dai, Luyan., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 58 leaves : col. ill. ; 30 cm. |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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