The aim of this (dissertation) thesis is to create a modern e-commerce/ e-business model that takes in account the needs of clients and includes their demands into e-commerce/ e-business strategic management of the company. By using the MATLAB software is created the model which represents an e-commerce/ e-business economic model. In this case tries the company - with the help of feedback - to bring its output to the client as much as possible. The solution of these problems is an application on the model where dynamic interactions of clent´s strategies and newly created e-commerce / e-business strategies are investigated.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233741 |
Date | January 2011 |
Creators | Němcová, Zuzana |
Contributors | Dvořák, Jiří |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/doctoralThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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