In this thesis I have created a draft marketing strategy for the Fashion category of an In-ternet company together with the analysis of internal and external internet trade. The the-sis includes also a marketing research focused on current customers and their buying be-havior. Specific proposals for changes of the user interface and web marketing mix stra-tegies with a focus on communication strategy of the company are also included. The result of this work are specific suggestions and recommendations which would help the company to achieve its strategic goals.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223887 |
Date | January 2013 |
Creators | Blahová, Aneta |
Contributors | Toboláková, Pavla, Šimberová, Iveta |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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