Abstract
According to the statistics of Department of Health, demand and quality of health care have been increased for the past decade in Taiwan. Not only the number of medical organizations of various categories is increasing rapidly, but also human resources and capital invested in the medical industry have been growing fast. The importance of salesman in this trade cannot be underestimated any longer. A study on the correlations among money ethic, professional commitment and organizational commitment of the salesman in the medical devices dealers was made to locate useful motivation elements and management suggestions to the salesman in this field as well as to serve as a reference for people who have been in practice or intend to join this industry.
The subject of study was aimed at salesman of medical devices dealers. The structure of this study was established based on an understanding of properties of this industry and a review of documents. A sample survey was conducted and the impact of money ethic upon professional commitment and organizational commitment was examined in a statistical way of block regression. Results of this study are listed as follows:
1.The money ethic of salesman imposed
significant impact upon the sub-dimensions of
professional commitment.
¡]1¡^As the tendency of considering making money
was important was getting stronger,
professional identification became higher.
¡]2¡^As the tendency of considering making money
was important was getting stronger,
professional involvement became greater.
¡]3¡^As the tendency of budget emphasis was
getting stronger, professional involvement
became higher.
¡]4¡^As the tendency of considering money was no
intrinsic motivation element was getting
stronger, the willingness of staying in the
same profession was getting lower.
¡]5¡^As the tendency of considering money was a
motivation element was getting stronger,
professional identification became higher.
¡]6¡^As the tendency of identifying money stood
for power was getting stronger, the
willingness of staying in the same profession ]
was getting lower.
2.The money ethic of salesman imposed significant
impact upon the sub-dimensions of
organizational commitment.
¡]1¡^As the tendency of considering making money
was important was getting stronger,
professional identification became higher.
¡]2¡^As the tendency of considering money was no
intrinsic motivation element was getting
stronger, the willingness of staying in the
same profession was getting lower.
¡]3¡^As the tendency of considering money was a
motivation element was getting stronger,
organizational identification became higher.
¡]4¡^As the tendency of identifying money stood
for power was getting stronger, the
willingness of staying in the same profession
was getting lower.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0811103-135821 |
| Date | 11 August 2003 |
| Creators | Tsai, Ming-Tzuan |
| Contributors | I-heng Chen, Chin-King Jen, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811103-135821 |
| Rights | unrestricted, Copyright information available at source archive |
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