This study explores what a company, that is working with sustainability or environmental issues, knows of their customers knowledge about this topic. How can this company get their customers more involved in sustainability issues and should they get them involved at all? This study was in collaboration with Big Image System (BIG) and data was collected and reviewed regarding the company’s recent social media activities on how they communicate their sustainability work to their customers. A survey was conducted and results show that most customers are aware of sustainability work in general and that the interest in environmental issues is high. They also show that distributing more relevant information to the customers is something the customers value and are interested in getting.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kth-169574 |
| Date | January 2015 |
| Creators | Tjörnebro, Anna |
| Publisher | KTH, Medieteknik och interaktionsdesign, MID |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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