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Eight is Not Enough: A Historical, Cultural, and Philosophical Analysis of the Flash Mob

In 2003, writer and cultural critic Bill Wasik stunned the world with his newest experiment, the MOB Project, which flooded the streets of New York City with strange performances quickly labeled flash mobs by participants and local media. With the goal of understanding the communicative purpose and function of these new performance events, this project analyzes the flash mob through the lenses of performance studies, rhetorical studies, cultural studies, and continental philosophy. Drawing from genealogical research, rhetorical analyses, and critical philosophy, I argue the flash mob is a new form of performance serving as a locus of community, creativity, and politics in an age overrun by spectacle and surveillance. Moreover, whether created as complex communal in-jokes or a modern form of cultural critique, flash mobs act as elaborate pranks played out within the quasi-public realm of the capitalist city, exposing its heretofore unrealized methods of operation. Through a critical application of the theories of philosophers Michel de Certeau, Michel Foucault, Gilles Deleuze and Felix Guattari, I analyze the ability of Bill Wasiks flash mobs to highlight the dominant strategies of surveillance, standardization, and structure operating within the capitalist system. In so doing, I explore the tactical nature of the flash mob as a performance event.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04112011-102646
Date12 April 2011
CreatorsWalker, Rebecca
ContributorsCatano, James, Protevi, John, Suchy, Patricia, Bowman, Michael, Stephenson Shaffer, Tracy
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-04112011-102646/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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