At some point in its history every organization will face a crisis situation. How an organization responds to a crisis incident decides its survival. As Internet technology flourishes, public relations practitioners are provided with additional tools to manage crisis situations.
This study investigates the role that emerging social media components play in the field of crisis management. It presents a best practice approach to using new technology in times of emergency.
A qualitative study of Louisiana public relations practitioners analyzes how and why social media is being integrated into crisis communication plans. Social media components are used to quickly communicate succinct messages and promote two-way symmetrical communication in times of crisis. Social medias role in the theories of issues management and image restoration is explored and incorporated.
This study contributes to the literature on crisis communication and social media in regards to the field of public relations. Its findings can be useful to public relations theorists and practitioners in preparing for, handling, and recovering from a crisis. A best practice approach to using social media in a crisis, as concluded from the results, is presented at the end of the study.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04202011-133123 |
| Date | 21 April 2011 |
| Creators | Tadie, Elizabeth Barrow |
| Contributors | Mann , Robert, Popp, Richard, Dahmen, Nicole Smith, Broussard , Jinx C. |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-04202011-133123/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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