The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222090 |
| Date | January 2009 |
| Creators | Kozáková, Andrea |
| Contributors | Macháček, Zdeněk, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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