This thesis deals with internal communication in Doosan Bobcat Manufacturing Ltd. The main goal of this work is to analyze the current situation of internal communication with regard to its corporate culture, to highlight drawbacks and suggest possible solutions for improvements. There are basic concepts as a national culture, corporate culture and an internal communication in the theoretical part. This is essential for the analytical part. The practical part is based on a survey run in the company -- both quantitative and qualitative research. I offer recommendations for improving present situation based on respondents' answers and interviews with top management in the conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192692 |
| Date | January 2013 |
| Creators | Podhorecká, Denisa |
| Contributors | Křečková Kroupová, Zuzana, Nentvichová, Romana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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