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Uvedení značky Redken for Men na český trh / Launching the Redken for men range into the Czech market

The main purpose of the written work is a description of the Redken brand and its range for men and analysis of the Czech market conditions for launching, including trends and competition identification, concluding with marketing mix characterization. The first part deals with the theoretical backgrounds like influence of the international environment, marketing survey realization, market segmentation and positioning. Second analytical part covers the themes of L'Oréal company history, Redken history and philosophy,positioning and marketing mix, consumer market trends, haircare industry analysis and SWOT analysis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11102
Date January 2008
CreatorsBošela, Michal
ContributorsHalík, Jaroslav, Bednarčík, Zdeněk
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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