In this era of globalization and internationalization of business, effective interpersonal communication and intercultural relationship among coworkers still poses challenges and differences in an organization. This thesis aims to research and analyse challenges of interpersonal communication and intercultural differences in a multicultural organization and the way it can be solved using a qualitative method and an inductive approach on a single case study of a Swedish based multicultural company, Lyreco. The empirical data consist of ten semi- structured interview with addition of secondary data. Former research has focused on differences of individual’s ways of communication based on their cultural background. On a comprehensive analysis and the usage of existing theories, the findings of this research pinpointed ineffective usage of communication context as one of the challenges of curtailing interpersonal communication in a multicultural organization. Cultural differences like individualism, ethnocentrism, and ambient cultural disharmony are identified as challenges experienced in a multicultural organization. But with the intervention of organizational culture it can be managed. Individual team member’s attitude are curtailed under the rules of the organization. From findings, it is established that to abridge the friction within multicultural teams, the role of an organization is very important. There is need to institute structural intervention which encourages team members to adapt to each other’s culture by acknowledging cultural gaps and working around the differences.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-96665 |
| Date | January 2020 |
| Creators | ALAKA, ADERANTI RUTH |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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