Corporate Social Responsibility is a topic which is very often discussed lately. The diploma thesis focuses on this trend of corporate communication and shows it on the example of company Unilever. In the practical part of the thesis the comparison of global and local CSR strategies of Unilever is being described.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76478 |
Date | January 2010 |
Creators | Kloudová, Michaela |
Contributors | Mikeš, Jiří, Postler, Milan |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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