The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72295 |
| Date | January 2010 |
| Creators | Koč, Ján |
| Contributors | Lešetický, Ondřej, Kandilaki, Daniela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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