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Marketingová komunikácia vo farmaceutickom priemysle / Marketing Communication in Pharmaceutical Industry

The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72295
Date January 2010
CreatorsKoč, Ján
ContributorsLešetický, Ondřej, Kandilaki, Daniela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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