This dissertation explores a number of issues facing international nonprofit organizations and individuals working in agricultural interventions supporting rural development with the goal of creating an ethical foundation of communication values and practices. A theoretical framework is formulated, with the principles of environmental communication as a foundation. Special emphasis is placed upon knowledge management strategies utilized when working with indigenous populations. From these theoretical foundations, the emergent 7Cs ethical model of communication is constructed via the concepts of: Collaboration, Culture, Community, Conservation, Capacity, Care, and Consistency. A critical-rhetorical ethnographic case study of the Binational Agriculture Relief Initiative?s discourse is offered to explore the functionality and applicability of the 7Cs model. Using the 7Cs model as a guide, this analysis examines issues associated with nonprofit advocacy and developing communication strategies for international organizations serving agricultural development. Conclusions for the 7Cs ethical model of communication offer perspective on the model as a discursive response to neoliberal policies and international development ethics.
| Identifer | oai:union.ndltd.org:tamu.edu/oai:repository.tamu.edu:1969.1/ETD-TAMU-2012-08-11702 |
| Date | 2012 August 1900 |
| Creators | McCann, Elisabeth |
| Contributors | Rosser, Manda H. |
| Source Sets | Texas A and M University |
| Language | en_US |
| Detected Language | English |
| Type | thesis, text |
| Format | application/pdf |
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