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A study of the history and use of integrated marketing communications within publications from 1991-2005

Thesis (M.S.)--West Virginia University, 2006. / Title from document title page. Document formatted into pages; contains iii, 39 p. : ill. Includes abstract. Includes bibliographical references (p. 35-39).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/69174630
Date January 2006
CreatorsBenkahla, Shawn M.
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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