Master thesis concerns analysis of actual state of the company NEXX s.r.o. in the field of communication and its impact on company and customers. The theoretical part is focused on the latest knowledge on the issues, current trends and explanation of basic concepts. The practical part presents evaluation of the actual state of the company and proposes a new communication strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222463 |
| Date | January 2010 |
| Creators | Ševčíková, Barbora |
| Contributors | Vodičková, Šárka, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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