The thesis is focused on a proposal for changes in the marketing mix of companies operating in HoReKa sector, specifically in the restaurant area. The thesis analyzes the current position on the market, the competition and the internal and external environment in which it operates. Thesis contents proposals for measures and changes to improve the current status of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234815 |
| Date | January 2016 |
| Creators | Čarná, Lenka |
| Contributors | Novotná, Jana, Konečná, Zdeňka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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